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3 days ago

4 Web Design Mistakes to Avoid in Small Business

Web design is a form of art. And like art, web design should be a combination of form and function that makes website enjoyable, navigable and useful. Whether you have a small or large business, your website is the central focal point of your online marketing.
Prevent the following website design mistakes from connecting with your brand.
Content is unorganized
To keep people indulged in your website content organization is critical. If your business has a wealth of content struggle it will be clear and easy to understand. Remember that visitors want access to information quickly without spending unnecessary time searching for it. Your website content should be well organized to be clear and educational and show that you are an expert in this.
Design is too busy or flashy
In order to be successful on the Internet you need to focus on marketing your website. Avoid using flashy design and it should focus on getting users to the right place once they reach your homepage.
No clear call to action
If you want your users to buy you product, contact you or subscribe to your newsletter once they visit your website, you need to use an intriguing call to action. You need to tell visitors what the next step is. Have a proper call to action to tell them what to do next.
Trying to target everyone
Know your targeted audience. If you try to accommodate every kind of visitor, your website will be a mess. Figure out your most frequent users and create the best possible experience for them. Do not try to please everyone.

Get an inspiring website from a reputed website design company in New York, as your website is the central hub of your web presence.

2 months ago

How To Make Your Website Design Unique?

When there are hundreds of websites on internet related to a specific topic, product or service, it is common for business owners to worry how their website will stand out among others. As a business owner, you do not want to lose yourself in the industry crowd and in result, lose your sales & customers. This is why it is essential that you make your website design unique.
It will help you stand out among hundreds of other websites as well as help your customers remember your brand.
Make the most of images – People remember pictures more than they can remember text. So, make the most of images & graphics in your website. Use relevant images to engage visitors. Try to tell your brand’s unique story with pictures and hold the attention of potential customers for long.
Establish your identity – A website is the platform where you can establish your brand’s identity. Use it wisely and make a statement. Make your presence on internet known and establish your brand.
Use bold colors – Colors may seem insignificant, but they are far from it. Bold colors attract attention and may even help in engaging visitors. Use colors, preferably related to your business or logo, in order to make your website look well organized. In addition, it will set you apart from the crowd.
Simplicity is the key – The more complex you make your website, the more visitors will get confused. It is essential that you keep the web pages simple yet informative and navigation friendly. It will make it easier for visitors to navigate the website and find links easily. They will also spend more time on your website if they can find information easily.
Do what others have not done – To become unique, the only thing you have to do is something that others have not attempted yet. Brainstorm a bit and come up with relevant yet unique ideas for design.

Inspire others with your work and make an identity for your brand among customers. Or, take help of a website design company as they can do it all on your behalf.

4 months ago

Top 3 Qualities of a Reliable Website Designer


Choosing a reliable website designer to build your own website can be a challenging task. However, you will come across a number of professional websitedesigners in NYC, but you need to find the one who can meet your business demands.
Some website development companies do not interact with the clients which results in a poorly designed and dull website.
Here are some of the important qualities that you should look for in order to choose the best website designer.
  1. Experience- Any designer can build a website but only the experienced designer can work     correctly and do the task swiftly. So, make sure that the designer you choose has good experience and is aware of all the different website technologies and approaches. Moreover, you will have a better chance of reaching all the potential customers just by     creating a functional and an engaging website.    
<>2.3.Capable of meeting your requirements- Before making a final decision, go through the     various websites and make a list of all your requirements. Meet and talk to some of the potential designers in your area and ask them about their collection of previous work to determine whether they are best for your work or not.    
Talk to the website designer and do not hesitate to ask questions. This way you can clear all your doubts and can easily make the right decision.
However, if in some case, you do not feel right about your choice, move on to the next until you find an ideal designer just according to your needs. Do not make decision in haste as this can cause you a loss of time and money.

A good designer will not only help in building a functional website but also they will also provide you help for all your queries and concerns.

5 months ago

Using Web Designing As A Strong Marketing Tool

The tech savvy users of New York are well versed with all the latest technological advancements. Their tastes and preferences are greatly affected by the ongoing trends in the market. Their preferences in online shopping and surfing also affected by the latest website designs. Hence, when you are planning to initiate a venture in New York then you must avail the right web design services for your business websites and digital marketing needs.
Some businesses fail miserably due to the fact that they overlook the importance of design services and how their websites appear to the audiences worldwide. It is essential that you create the right design that goes in sync with your business practices. It helps in reaching out to the audiences in a much more effective manner whilst adding to your site traffic and improving search engine results for the same.
Nearly 75% of the audiences consider doing business or buying things from e commerce websites based on their design. A complicated design for an ecommerce website is bound to fail as users wish to access the products quickly and make swift payments to complete the transaction. An intricate process not only reduced the user’s interest but also adds to a negative word of mouth in their circle.
A good interface markets the website automatically and often describes the quality of the products to the customer. Transitioning the website to a new and improved design can be a major step in uplifting your businesses and have significant impact on the conversion rate of the business. More conversions means better site traffic and increased profits on the whole.

Online marketing sets direct image about your offline business methods and thus it becomes inevitable to create a good first impression that can last for a considerable amount of time. Therefore, you must take the above mentioned points into consideration and invest without restraint in a high quality web design to make sure that your website is at par with the latest trends in the market.

6 months ago

A Few Tips For Choosing The Best Website Development Company in NYC

When it comes to a website for your business, it is obvious that you know what you exactly want in it and how you want it to look, even if you are not a designing expert. There are websites that you will find extremely interesting while some of others are likely to annoy and irritate you. On the other hand, some sites engage visitors from the home page but fail to deliver great, unique content.
This is why developing a great and user-friendly website is not an easy task. So, it is always a good idea to choose the best website developmentcompany in NYC that can help in developing your business’s site.
Here are some of the tips that will help you in choosing the right company.
  • Check their technical skills - This may sound cliche but make sure that the professionals working with the company have necessary technical skills to match your requirements. Get to know about their experience and whether they are skilled in coding and system integration.
  • Check the team’s expertise - It is very important to hire a company that has expertise in graphic design, content writing and search engine optimization. All of these elements are important for creating a professional website. Ask questions about the team that will be working for your website and confirm that they have great knowledge in all the three areas.
  • Check the previous clients’ reviews - Check their previous clients’ projects and ask for their feedback. This is very important while making your decision about which website design company to choose. Their previous clients can give you the insight about the web design & development company, which will greatly help you with your decision.

As website development is a competitive industry, you need to hire the best and a well known company that ensures you quality results at competitive prices.

6 months ago

Prominent Skills Of A Successful Web Designer

Website for a New York business or company is very important. And, a good website design plays an important role in improving the online presence of a brand. Good and unique features of a site help in engaging and attracting more customers, which in result may increase sales and revenue.

The design should be up-to-date as well as meet the industry standards and trends. To achieve all this, taking help from a website design company in New York is the best solution. In these companies, professionals can design a custom website for your business or brand. However, before selecting a company, make sure that their designers have the knowledge of below mentioned aspects –


  • HTML – HTML is one of the important languages that a web designer should be good at. HTML is the base that helps in creating good and attractive web pages. And, using the latest version of HTML is also necessary to achieve a more attractive and effective web design.


  • Ajax and JavaScript – Apart from HTML, knowledge of JavaScript is also very important. The JavaScript helps in connecting the website with the web. Furthermore, designing is performed with the help of Ajax, so its knowledge is essential for designers.
  • CSS – CSS, which is also known as Cascading Style Sheets, is another important aspect that is used for designing websites. Various actions can be performed with the help of CSS related to web page partition, coloring, borders, background, font type & sizes and so on. The combination of CSS and HTML is required for an effective website design.


Apart from all these, a professional should also have a good designing sense in order to create effective website design. They should also pays attention to search engine optimization to create a SEO friendly website by following guidelines.

1 year ago

What are the benefits of good navigation in websites?

Navigation is an important aspect to which developers look into while developing a website. This provides good user experience, as visitors can easily explore page, image, and information of a site.
This is the reason why website design and development company in NYC or any other city pays special attention to navigation factor.
Before understanding the benefits of it, let us first understand what is navigation?
It is a method that is used to create easy webpage in order to provide better user experience. Images, content, and layout are placed in an appropriate way on a website that helps enhance user experience. Developers make sure to keep this factor in mind while developing a website as their prime motive is that visitors should not find difficulty while searching for information on a website.
They should be able to find information quickly. Hence, visitors should not get confused while searching for a particular piece of information.
After gaining an idea about navigation, let us understand the importance of good navigation. Let us get started-
<>········Easy to navigate website work properly on all browsers
From the above provided information, you must have got an idea about the navigation and its importance. This is the reason why developers make sure to take into account good navigation factor while developing a website.
Keeping in mind the targeted audience and their needs, developers prepare a site according. However, a developer requires being an expert in developing a website. He should be well versed with latest developing trends and techniques so that quality websites can be developed.
Therefore, while developing a website, make sure you have hired an expert developer. While searching for an expert, count on factors like reliability, experience and reputation.
1 year ago

6 Website Design Mistakes that can Actually Kill Your Business’s Image

You may be offering best products at genuine price tag, but if the design of your website contains costly errors, you have slim chances of succeeding worldwide. Therefore, it is vital for you to ensure that the design of the site is flawless and leaves an impeccable impression on its visitors.


Following are the most common as well as costly mistakes that can actually kill the image of your business throughout the world-


  1. If your site has too many pop-ups and you believe that it would help users to quickly learn about your products or services, you are simply mistaken. Instead of helping your cause, it annoys the visitors and makes them run away from your website in no time.
  2. If your website has disorganized navigation, it will be impossible for customers to find the exact product or information in a click or two. In simple words, you can lose your value and opportunity of conversion in a few seconds.
  3. Sprinkling your website with animation, flash, or graphics does not make your site look fancy, instead it makes it tiresome to both eyes and mind. On the other hand, it also affects loading time of the site. Thus, if you are using it in excess, give it another thought now.
  4. If you are using low quality or unoptimized images, you are passing a message to your customers that you a low quality business. You just cannot afford to ignore the importance of visuals, especially if you sell products that are dependent on looks.
  5. A site that looks good on your browser does not mean that it looks great on every other browser. Therefore, ignoring testing is another crucial mistake that can seriously damage the image of your business and its conversions.
  6. If despite of all your SEO efforts, you are finding hard to achieve the top search engine rankings, it could be because of not complying with the search engine guidelines while designing. Therefore, you need to ensure factors such as alt tag optimization and Meta tags, etc.


 If you believe that design of your website has such issues, you must get on the web and start searching for professional web design services. You need to make sure that you choose an expert of the industry with a proven track in the arena.  You can also seek help from your friends or family to know the name of professional web design companies.
1 year ago

Make a good looking and completely functional website for increased popularity online!

If you have a business of any kind, it must be in your interest to know that the success of your business depends largely on your ability to reach out to the masses, and given the modern scenario, there is no better vehicle to do that than to create your very own website.
A website gives you an opportunity to reach out to a large portion of the population, from which point creating a broader market of clientele from your target demographic is nothing but a simple numbers game.
If you already have a website or are on the verge of creating one, it will benefit you to know that even if you make all the vital information available online and enable the general public to access it, it is not the end of your job.
Yes, it is indeed the public that will look for someone that provides a certain service or a product that they may currently be in need of. But with the kind of cut throat competition that exists in the market for just about every kind of business, you need every edge possible and a fully working and appealing website is a huge one.
The main aspects that go into making an ideal website are good web development, content management and web designing.
For your business in New York (or any other city), avail top class web development and designing services from a reputed company like Soft System Solution.
Of all the above mentioned, web designing is the part that is primarily responsible for the appeal of the website and establishing a first base connection with the user.
Everything we see in on a certain website has been carefully designed and done in a way that important information about the company, its products, services and other important aspects is laid out in a pre-assigned spot.
So find the absolutely best available web designers and developer because they will help you get you an instant edge and will surely give you returns that you can measure and calculate.
This is what defines a good designer:
  1. He’d have the knowledge of what appeals to whom. Based on this, he will have the ability to design an ideal website that appeals the most to your target audience. For example if you sell electronics, the color schemes, design and layout will have to appeal to teenagers and office goes more than anyone else.
  2. Your design has to be unique to you and the kind of policies that you have adopted should reflect in your design.
  3. It has to be easy to navigate and the user should be able to find whatever he is looking for with ease.
  4. It is wise to have all your needs such those of development, content and reputation management taken care of under the same roof.
  5. Finally, when it comes to business, being cost effective is the key to success.

Find New York based website development and designing professionals that understand your requirements and use their keen insights to deliver results accordingly.

1 year ago

Why WordPress is The First Choice of Developers!

Web developers can make good use of tools, which can help in the development of finest of the websites. CMS (Content Management System) is a complement for the website developers. Another complement, available for the developers is WordPress, which is one of the finest, used for the purpose of website development. WordPress is the first choice as it is compatible with website design and development, companies in NYC have made good use of it.

PHP and MySQL are the two languages, on which WordPress is based. WordPress came into being in 2003, which helps in managing websites and blogs. The best thing about this is – It is free for all. The installation of the same can be done from the official website. The advantages of using WordPress are immense. The list of the advantages is as follows –

Easiest of All – The tool is easy to use, a beginner can make good use of it. The web developer can make good use of WordPress. The download of the same is done in the simplest steps. The features and other aspects can also be learnt in the simpler methods.

Simplest of All – A simple, clear interface is provided by the WordPress. The developers can learn bit of it without any hassles. This is also considered the simplest of all.

Number of Choices – A number of options is available like creation of websites and blogs, etc. The creation and maintenance of the websites is an easier aspect in this. There is also availability of various themes, which can help in presenting the websites in different ways. If a base of PHP is given, the powerful generation of a website can take place without any hassles.

Option of Customization – The total control is available with the developers. The creation, design, maintenance and managing content on WordPress can be customized in the suitable manner. Once the website goes live, customization can be done without any hassles.

SEO Enabled– The Search Engine Marketing (SEO) is the one, which makes the most use of WordPress. The managing of content, websites, pages and blogs, etc. can be done in WordPress, as it cooperates with SEO. The higher rankings in SERP can also be achieved, when SEO and WordPress are together.